Privacy Policy

This Privacy Policy describes how Digital Marketing With Dave ("Dave," "we," "us," or "our") collects, uses, and protects information when you visit our website at https://digitalmarketingwithdave.com, contact us, or engage our services. We are committed to protecting your privacy and complying with the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable Canadian privacy laws.

1. Information We Collect

1.1 Information You Provide

We collect information you voluntarily provide when you:

• Fill out a contact or booking form on our website;
• Book a consultation through our GoHighLevel scheduling system;
• Email, call, or message us directly;
• Engage us as a client and provide business information for service delivery.

This may include your name, business name, email address, phone number, business address, and any other information you choose to share.

1.2 Information Collected Automatically

When you visit our website, we may automatically collect:

• Browser type and version;
• Pages visited and time spent on each page;
• Referring URL (the page that linked you to ours);
• Device type and operating system;
• IP address and approximate geographic location;
• Conversion events (form submissions, call clicks, booking completions) tracked via GoHighLevel.

1.3 Information From Third-Party Platforms

In the course of delivering services, we may access information through platforms such as Google Business Profile, Google Search Console, GoHighLevel, and others — solely for the purpose of managing your services.

2. How We Use Your Information

We use the information we collect to:

• Respond to enquiries and book consultations;
• Deliver the digital marketing services you engage us for;
• Communicate with you about your account, services, and performance;
• Send invoices and process payments;
• Improve our website and service offerings;
• Comply with legal obligations;
• Protect against fraud and misuse of our services.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

3. Legal Basis for Processing (PIPEDA)

Under PIPEDA, we collect, use, and disclose personal information only with your knowledge and consent, or where permitted by law. Consent may be express (you actively agree) or implied (you provide information in a context where its use is reasonably expected). You may withdraw consent at any time, subject to legal or contractual restrictions, by contacting us as described in Section 9.

4. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

• Track visitor behaviour and page performance (via GoHighLevel analytics);
• Remember preferences for returning visitors;
• Enable conversion tracking for booking and form submission events.

You may disable cookies in your browser settings. Doing so may affect the functionality of some features on our site. We do not currently use third-party advertising cookies or cross-site tracking pixels.

5. GoHighLevel Platform

Our website, booking system, and CRM are built on the GoHighLevel platform. When you submit a form, book a consultation, or interact with our automated messaging systems, your data is stored within GoHighLevel. GoHighLevel's own privacy policy governs their data handling practices. We have configured GoHighLevel in accordance with PIPEDA requirements and CASL obligations.

If you receive SMS or email communications from us through GoHighLevel, it is because you have either engaged our services, submitted a form on our website, or enquired about our services. Every automated message includes a clear opt-out option. Opting out removes you from future automated communications immediately and permanently.

6. How We Share Your Information

We may share your information with:

• Service providers: Platforms and tools required to deliver your services (GoHighLevel, Google Workspace, payment processors). These providers are bound by confidentiality obligations and may not use your data for their own purposes.
• Legal authorities: Where required by law, court order, or regulatory requirement.
• Business transfers: In the event of a sale or transfer of our business, personal information may be transferred as part of that transaction, subject to the same privacy protections described here.

We do not share client business data, campaign performance data, or customer lists with any third party for commercial purposes.

7. Data Retention

We retain personal information for as long as necessary to fulfil the purposes for which it was collected, maintain our service records, and comply with legal obligations. Client business information is typically retained for seven years following the end of the service engagement for accounting and legal purposes. You may request deletion of your personal information at any time; we will comply where no legal obligation requires continued retention.

8. Security

We take reasonable precautions to protect personal information from unauthorized access, disclosure, alteration, or destruction. Measures include:

• SSL encryption on all web traffic;
• Password-protected access to client platforms;
• Limiting access to personal information to staff and contractors who require it to perform their duties;
• Regular review of our security practices.

No method of electronic transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

9. Your Rights

Under PIPEDA and applicable Ontario privacy law, you have the right to:

• Access: Request a copy of the personal information we hold about you;
• Correction: Request correction of inaccurate or incomplete information;
• Withdrawal of consent: Withdraw consent for collection, use, or disclosure of your information (subject to legal or contractual limitations);
• Deletion: Request deletion of your personal information where no legal retention obligation applies;
• Opt-out of communications: Unsubscribe from automated SMS or email sequences at any time by replying STOP or using the unsubscribe link in any email.

To exercise any of these rights, contact us using the information in Section 10.

10. Links to Third-Party Websites

Our website may contain links to third-party websites, including Google, social media platforms, and partner tools. This Privacy Policy applies only to our website and services. We are not responsible for the privacy practices of any third-party sites. We encourage you to review the privacy policies of any external sites you visit.

11. Children's Privacy

Our services are intended for business owners and professionals. We do not knowingly collect personal information from individuals under the age of 18. If you believe a minor has provided us with personal information, please contact us and we will take appropriate steps to delete it.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, platform updates, or legal requirements. We will post the updated policy on this page with a revised "Last updated" date. For active clients, we will provide notice of material changes by email. Continued use of our services after the effective date constitutes acceptance of the updated policy.

13. Contact Us

For questions, concerns, or requests related to this Privacy Policy or your personal information, please contact our Privacy Officer:

If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada or the Information and Privacy Commissioner of Ontario.